Please help us welcome Collective Intellect to the WavuNet Tribe!
Collective Intellect is a social media analytics company based in Boulder, CO that helps businesses track, understand and use social media. CI’s intellectual property utilizes contextual search to categorize conversations online and identify key influencers in real-time across all social media including blogs, social networks, forums and other digital media.
Social media analytics is a nascent but growing market. It stems from social media monitoring, which has been around for some time in one form or another – many companies use a plethora of tools to listen to what is being said about them in Twitter, Facebook, and blogs. Bringing together these millions of data points and opinions, separating the stuff that doesn’t matter, and analyzing the results quickly is what CI does best. They can then send this analysis to CRM solutions, BI platforms, and workflow engines to allow for thoughtful, informed engagement with the audience.
We have actually been working with CI for a couple of months now, in stealth mode because of some of the research that we needed to do. CI is very interested in building partnerships with large Digital Marketing Agencies, which WavuNet didn’t have in their current portfolio. So, a large part of the initial work was to identify and create relationships with these agencies – an example of the type of ‘custom’ work that we can do for our clients.
Now that the potential partners have been identified an contacted, we are working hard on identifying joint products and solutions, and putting go-to-market strategies in place. Pretty exciting stuff!
Stay tuned to CI’s website and blog for announcements of key partnerships, shortly followed by announcements of joint wins.